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Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely

September 9th, 2009 · No Comments

Dan Ariely is trying to explain why we make the decisions that we make and more important, why in most cases we do not have as much control over our decisions, as we think. This is valid in dating, reserving a hotel room, and even office theft…
Another example – why in some European countries, the willing of drivers to participate in organ donot programs, is 80% ,  while in other, similar in culture countries,  it is a merely 5% ? Well, in the high percentage countries, the question had a opt-out option: check here if you dont want to participate in the organ donor program…
In both cases, opt in or opt out, most people do not check the box.

Dan Ariely, a professor of behavioral economics at Duke University, In his book he presents examples of cognitive illusions that help illustrate why humans make predictably irrational decisions.

Predictably Irrational by Dan Ariely On AMAZON.COM

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